Einstein famously recommended reading more Faerie tales, Yet we are taught from a young age not to believe in Faeries, Elves and Giants. If you suspend disbelief, and look closely enough, you can find them everywhere around us.
From a time when we believed in Faeries and Giants
We may pretend to be grown-ups, but we still love Harry Potter, Lord of the Rings, and Game of Thrones; worlds where the old ways still reign, where herbs and botanical extracts have the power to enchant.
It’s one thing to create a new drink in our kitchen at home, but if our enchanting Elfie Drinks are going to be in Pubs, Bars and Supermarkets in 2018;- safe, with a long shelf-life, and incredibly tasty;- then they need to be professionally developed under laboratory conditions.
These Elfie shots look like the start of a great night out.
(Luckily they’re 0% alcohol as I have to drive home.)
So just over three months ago, we sent our trademarks into the UK’s Intellectual Property office to be registered, and since then we’ve been waiting with baited breath, hoping that no-one from some far-flung corner of Europe tries to oppose our name.
Well this week we got our confirmation. “Elfie Drinks® ” and “Elfie® ” are now protected registered trademarks, so they get an ® instead of just a ™ , and more importantly, no-one else can launch an enchanting little drink called Elfie!