So just over three months ago, we sent our trademarks into the UK’s Intellectual Property office to be registered, and since then we’ve been waiting with baited breath, hoping that no-one from some far-flung corner of Europe tries to oppose our name.
Well this week we got our confirmation. “Elfie Drinks® ” and “Elfie® ” are now protected registered trademarks, so they get an ® instead of just a ™ , and more importantly, no-one else can launch an enchanting little drink called Elfie!
Good News.
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